question of the day: Do you pay any attention to the Monday-morning box office reports?
On Sunday come the estimates, then on Monday the actuals: box office numbers for the just-concluded weekend. Industry watchers and insiders can live and die by these numbers, in our era of the blockbuster and the all-important opening weekend. But how much do ordinary moviegoers or even die-hard movie fans care about them?
Do you pay any attention to the Monday-morning box office reports? Even if just out of curiosity about the horse-race aspect of the blockbuster culture?
I do, of course — I’ve been covering the North American box office for quite a while now, and recently I began watching the U.K. box office. I wish Hollywood weren’t so focused on these numbers, but this is the reality of the industry at the moment. I’d like to think, though, that talking about those numbers with a bit of awareness toward how to change that focus is a first step toward changing the blockbuster culture. I haven’t quit figured out yet how even changing the focus can happen, never mind anything beyond that, but I’m thinking about it.
(If you have a suggestion for a QOTD, feel free to email me.)