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artisanal film reviews | by maryann johanson

U.K. box office: ‘The Curious Case of Benjamin Button’ wins the weekend

A quick look at the U.K. box office — I’m busy actually checking out the cinema scene (among other scenes) in London:

1. The Curious Case of Benjamin Button: £2.2 million (NEW)
2. He’s Just Not That Into You: £1.9 million (NEW)
3. Slumdog Millionaire: £1.6 million
4. Valkyrie: £.6 million (3rd week; drops 51%)
5. Revolutionary Road: £.5 million (2nd week; drops 50%)

(actual numbers, not estimates)
I wondered last week whether the terrible weather the U.K. has been experiencing would impact the box office this past weekend, and it looks like it may have: business was down 13% over the same weekend last year, at a time when business has generally been up. And it didn’t take much for No. 4 and 5 to make it into the top five.

The Secret of Moonacrethe trailer for which I featured earlier today — had a disastrous debut: £308,099, or a per-screen average of a pathetic £849 at each of 363 cinemas. That’s not as bad as Punisher: War Zone, which opened at 196 cinemas and earned only £481 at each of them.

The best per-screen of the weekend went to Vicky Cristina Barcelona, which opened at ony 34 cinemas but earned £7,167 at each of them.

Next week it’s back to my usual fumbling around trying to figure out what the numbers mean…

[numbers via UK Film Council]



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