The BBC refused to air this appeal, apparently on the grounds that it would breach the broadcaster’s adherence to impartiality:
I’m not sure how there’s anything “partial” in helping children in a war zone. But I post this not to be partial myself, or even to implore you to donate to this cause, but because it’s an excellent example of how important Web video can be. We don’t need the BBC to air this to get it before eyeballs — we have the Web. And arguable even more people are talking about this appeal and actually seeing it now, because the BBC refused to air it, than might have seen it on TV.