North American box office: ‘Madea’ smacks ‘Jonas Brothers’
This is bittersweet to me: the evangelical boy “rockers” lose out on the weekend of their movie debut, but that means Tyler Perry in a fatsuit gets to win again:
1. Tyler Perry’s Madea Goes to Jail: $16.2 million (2nd week; drops 61%)
2. Jonas Brothers: The 3D Concert Experience: $12.5 million (NEW)
3. Slumdog Millionaire: $12 million
4. Taken: $9.8 million (4th week; drops 13%)
5. He’s Just Not That Into You: $6 million (4th week; drops 30%)
actual numbers, not estimates
To be fair to the Jonas Brothers, they did earn the third-highest per-screen average of the weekend: $9,843, better than Madea’s $7,883, since it was playing on around 800 fewer screens: 1,271 versus 2,052. (The brothers did get a bit of boost in overall takings from the premium in ticket prices at its 51 IMAX locations.) On the other hand, Madea is now Perry’s biggest movie yet.
I’m tempted to say that fans of quality films are the losers this week, except that Slumdog Millionaire, in the wake of its Best Picture win, was up 43 percent over the previous weekend, after having added 699 locations. According to Box Office Mojo:
The Best Picture winner’s $12 million weekend is the second-highest grossing on record for a movie in its tenth nationwide weekend, behind Titanic, and remains in the top ten even when adjusted for ticket price inflation.
The film has now earned more than $115 million in North America. Not bad.
Milestones this weekend: The Curious Case of Benjamin Button and Paul Blart: Mall Cop both passed $125 million. Taken passed $100 million. He’s Just Not That Into You passed $75 million.
Overall business continues to be up, 14 percent this weekend over the same weekend last year. If only the movies were as inspiring as the numbers.
[numbers via Box Office Mojo]
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