I’m curious to see this because it’s science fiction, and because writer-director Alex Rivera will have been forced to be more creative than Hollywood typically has to be because he didn’t have a huge Hollywood budget to play with. But I’m not thrilled with this trailer. I don’t want a trailer that gives away everything — I hate that — but I think, at a minimum, we might need to know a little more about what a “sleep dealer” is.
But the trailer is hindered by the fact that it feels it must studiously avoid offering us any dialogue — after that little bit at the beginning — because it’s trying to hide the fact that the film’s not in English. (The movie was made in Mexico City, so it’s safe to assume most of the dialogue is in Spanish.) And it has to do that because mainstream American audiences are so shy of subtitles that they’ll avoid any subtitled film. That may be an infuriating reality, but must we really trick people that blatantly to get them into the movie? Anyone who doesn’t want to read subtitles is gonna be so pissed to learn that he’s been tricked that that cannot be good for business.
I haven’t heard anything about screenings of this, though, which either means that it’s not going to be playing in New York or it’s being handled by some new PR agency that has an incomplete list of NYC critics.
Sleep Dealer opens in the U.S. on April 17; no U.K. release date has been announced yet.
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