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the film criticism aspect of cyber | by maryann johanson

watch it: “Don’t Copy That 2 – COMING SOON!”

If you remember floppies, then you probably remember “Don’t Copy That Floppy” and “anti-piracy hero MC Double Def DP.” Yes, kiddies, that was the kind of condescension your elders had to put up with in the wild pioneer days of the digital age, back in the early 90s. But you’re in for a new taste of the badness and cluelessness:


Get that through your thick skulls: If you download movies, Dick Cheney will send jackbooted thugs to your house to arrest your mom, and you will go to jail and get raped by murderous felons who can put up with everything but child molesters and jailhouse tattoo artists who infringe upon copyright with their stolen anime designs.

This isn’t a joke, alas: someone thinks this will be effective in stopping piracy.

The SIAA should probably target Johnny Depp, for making piracy look so damn cool…

(The IT Crowd — which I mean to get around to watching soon — sent up this kind of stuff. The link goes to a YouTube video, but it’s not embeddable, which I find sort of ironic: do you want it go viral, or not?)



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  • Wow! I had forgotten all about those commercials… I’m sure they’ll be just as effective now as they were then.

    I tried to watch The IT Crowd, but the laugh track makes me crazy. It’s too bad… because there were some funny jokes.

  • Matthew

    I watched that without clicking through to what you’d written and I though it had to be a parody – until it got to the end. That’s just astonishingly clueless…

    In the UK, we had the Home Taping is Killing Music logo, which appeared regularly on LP sleeves in the 80s. Looks like music was tougher than we thought, eh?

  • SaintAndy

    This is not for real, right? I mean, it’s a parody…yes? Because not even desperate corporations would be that stupid to make this kind of video….So…it’s a joke …otherwise it’s too scary for words..

    Also, I find it ironic that is says Don’t copy …because a lot of media piracy supporters argue that piracy is not necessarily a crime, since you’re not stealing a dvd or a cd, you’re making a copy of a dvd or a cd that somebody already paid for…meaning corporations still make money, just not as much as they would want in exchange for their mostly sub par products.

  • Matthew

    It’s definitely real, they link to it from their website:

    http://www.siia.net/

    You’re basically correct about piracy not being theft since the act of copying doesn’t cost the producer anything. However, there does come a point where you’re denying income to people for their work. If nobody pays for creative work, it won’t get done. So, ethically, there’s a balance to be struck – you should support creative work as much as you can, I think. And legally copyright holders should have recourse to combat piracy if it threatens their livelihoods.

    However, telling people off isn’t going to get them to stop, you should be encouraging them to support the art they love, not lecturing them for trying something out for free. Likewise, you should only use the law against people trying to make a profit out of illegal copied stuff, targeting your customers is stupid and counter-productive.

    If the industry went at this kind of thing positively, encouraging advertising supported services, producing CDs and DVDs that are physically appealing, with great packaging and extras that can’t be copied digitally, encouraging communities of fans who maybe pay to subscribe and show their support, getting products in return. There are loads of models that make the paid-for version of what you create more attractive than the pirated version. If you can crack that, then its best to look on piracy as free publicity – getting your product seen by people who were never going to pay for it sight unseen, but who might become dedicated fans.

  • Accounting Ninja

    oh my god, lol!
    “We could copy this!”
    “…copy this…”
    “…COOOPYYY THIIIIS..!”

  • HAHAHAHAHAHH….That was classic because NO ONE will ever copy that horrid tune !!LOL

  • RogerBW

    And thus is one of the rules of the universe maintained: whenever rich old men try to make something that will appeal to The Youth Of Today, they will fail dismally.

    I am not 100% sure what may be the right answer to “increasing numbers of young people do not perceive copyright violation as a moral wrong” – though I have some ideas – but I’m quite sure that this isn’t it.

    (Having a link makes life easier for me than straight embedding, and can be passed around by email and IM and other non-HTML media, but it takes a whole couple of seconds longer to load the video – wow, how terrible.)

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