question of the day: Is Redbox going to kill Hollywood?
I’ve got a piece up over at Film.com about Redbox, the buck-a-day DVD rental kiosks you may have seen around your town in supermarkets and drugstores. Hollywood is terrified of Redbox’s success and is trying to hobble the company’s service:
Warner Home Video and 20th Century Fox Home Entertainment… are demanding that Redbox hold back on renting their DVDs for, respectively, 28 and 30 days after release. Because everyone who couldn’t be bothered to go see 17 Again at the multiplex are totes clamoring for the DVD, and won’t be willing to wait another month to see Zac Efron give sex advice to swooning teenaged girls.
I don’t get the appeal of Redbox myself:
it’s like Netflix without the convenience of the movies being shipped right to your house or — even more conveniently — right to your TV via a settop box. With Redbox, you still do everything online — create an account, give ’em your credit card info, reserve your movie — but then you have to schlep out to Walgreens to pick up the thing. But lots of people do like it … I guess, the ones who are hanging out at Walgreens on a regular basis. Cuz then you have to bring the DVDs back, too. Who can be bothered?
But, to parahrase Han Solo, Redbox must have hit pretty close to a nerve to get the studios all riled up like that.
Is Redbox going to kill Hollywood? Or are the studios overreacting, as usual?
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