question of the day: Will the Michael Jackson film ‘This Is It’ break box office records?
It seems a tad preposterous to me, but Moo! News is reporting that Sony expects beyond blockbuster performance for the Michael Jackson concert movie This Is It:
Doug Belgrad, the production president for Sony, is confident that the sorrow from abroad over the death of the King of Pop will translate to enthusiasm for his last performance, which was taped and then assembled to create the 108-minute film in only 3 months. The company believes in it so much that they expect an estimate of $250 million in ticket sales during just the first 5 days the movie is on screen. This is a very big estimate, which would beat the current $204 million record held by “The Dark Knight”. They also believe the film will generate about $1 billion in revenues.
Weeks ago, Sony was already reporting record advance ticket sales, but bigger than The Dark Knight? I haven’t seen the film yet — no one at all will see it till tomorrow night, when the first press screenings and the Los Angeles premiere will occur simultaneously; public screenings then begin at midnight — but it’s hard not to anticipate a certain ghoulishness surrounding the film, particularly since it has been hastily assembled from footage from the rehearsals Jackson was in when he died.
Or Jackson’s fan too legion and too passionate not to make this the biggest movie ever? Will the Michael Jackson film This Is It break box office records?
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