movies matter | criticism by maryann johanson
Thu Nov 05 2009, 09:19pm | 3 comments
To let you know how well advertising can work on a young mind: as soon as I saw the title of the post I started humming “Winston tastes good like a cigarette should.” After 45 years, I still make the Flintstone/Winston connection.
But cigarette companies would never think to advertise to youngsters now, would they? [/snark]
Yeah, pretty amazing, right? Something to remember when people hyperventilate and panic because today’s culture is so awful and is corrupting our poor, innocent childrens.
Remember that the Flintstones was a sitcom for the whole family to watch. I know some kids watched it alone and I’m not saying it isn’t horrifying, but this would be more analogous to Bob Saget’s character in Full House lighting up than say… a Smurf or Ben 10.
It’s interesting that Wilma is doing yard work (I think?), a traditionally male chore, and at the end it’s implied that the men are expected to clean the house and wash the clothes, traditionally female chores. I suppose it’s for comedic effect (and also because they needed a reason for WIlma to be outside). If so, it’s unintentionally subversive, maybe even a precursor to the feminism of the late 60’s. How many sitcoms/commercials today would “dare” to show a woman mowing the lawn or a man cleaning the house/clothes at home? Not many I’d guess.
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