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artisanal film reviews | by maryann johanson

North American box office: ‘Avatar’ still shocking and aweing

Jakesully is wise in the ways of box office:

1. Avatar: $50.3 million (4th week; drops 27%)
2. Sherlock Holmes: $16.585 million (3rd week; drops 55%)
3. Alvin and the Chipmunks: The Squeakquel: $16.566 million (2nd week; drops 28%)
4. Daybreakers: $15.1 million (NEW)
5. It’s Complicated: $11 million (3rd week; drops 42%)

actual numbers, not estimates
Avatar continues to break all sorts of records. It enjoyed the highest-grossing fourth weekend ever, leaving its next nearest competitor in the dust. That competitor? James Cameron’s Titanic, which earned $28.7 million over its fourth weekend. The Dark Knight was down to a little over $26 million by its fourth weekend… but Avatar couldn’t beat Knight in the race to $400 million (23 days for Avatar versus 18 for Knight).

All-time worldwide grosses? Cameron may well be about to kick his own ass: Avatar is up to No. 2, at $1.3 billion, with Titanic’s $1.8 billion certainly well within reach, particularly if it continues to perform as well as it has (it earned more than $150 million outside North America last weekend). And there’s no reason to expect that it won’t.

Both Sherlock Holmes and Alvin 2 continue to race up the “highest-grossing movies never to hit No. 1” chart — they’re currently at, respectively, No. 10 and No. 6. Both will likely end up near the top before they’re done, though My Big Fat Greek Wedding’s seat upon the pinnacle — with a total gross of more than $241 million — is probably safe.

New releases didn’t do so well. Leap Year clocked in at No. 6, taking in $9.2 million, which is more than it deserved, frankly. Youth in Revolt was way down at No. 9, with $6.9 million. Also more than it warrants.

[numbers via Box Office Mojo]



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