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since 1997 | by maryann johanson

U.K. box office: ‘Avatar’ and other holdovers block newcomers

This looks awfully familiar:

1. Avatar: £5.2 million
2. Sherlock Holmes: £1.6 million
3. Alvin and the Chipmunks: The Squeakquel: £1.5 million
4. Up in the Air: £1.2 million (2nd week; drops 7%)
5. It’s Complicated: £1.1 million (3rd week; drops 12%)

(actual numbers, not estimates)
Up in the Air and It’s Complicated switched positions, but otherwise, this weekend’s top five is the same as the weekend before.

As it did in North America, Avatar had the biggest sixth weekend ever in the U.K. (according to Charles Gant at the Guardian Film blog), and dropped only 7 percent over the previous weekend. In fact, none of the top five took an appreciable drop, even those films that have been playing for a while: Alvin II dropped only 6 percent, and Holmes dropped a larger but still remarkably small 20 percent.

The Book of Eli, in its second week, dropped only 33 percent, but in this strong entertainment environment, that still pushed it down to No. 7.

And every new opener just about bombed:

6. Toy Story 2 3D: £909,093 (at 240 cinemas)
9. Brothers: £366,290 (214 cinemas)
14. Ninja Assassin: £187,285 (224 cinemas)
20. Armored: £64,931 (80 cinemas)
22. The Boys Are Back: £64,465 (119 cinemas)

The only bright spot outside the top five is the French crime drama A Prophet, which debuted at No. 10, taking in £312,237 from 75 cinemas, giving it a better per-screen average than any other film of the weekend except Avatar.

[numbers via UK Film Council]



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