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such a nasty woman | by maryann johanson

U.K. box office: ‘Avatar’ continues to steamroller the competition

Sherlock Holmes holds strong, too:

1. Avatar: £4.8 million (4th week; drops 20%)
2. Sherlock Holmes: £2 million (3rd week; drops 41%)
3. Daybreakers: £1.3 million (NEW)
4. Alvin and the Chipmunks: The Squeakquel: £1.2 million (3rd week; drops 50%)
5. It’s Complicated: £1.1 million (NEW)

(actual numbers, not estimates)
New releases couldn’t touch the hangers-on in Britain this past weekend, as Avatar and Sherlock Holmes continued their power runs. Charles Gant at the Guardian Film blog notes that Avatar had the best ever fourth weekend in the U.K. (just as it had in North America), though it still has a long way to go to become the top grossing release of 2009 in the U.K.: Harry Potter and the Half-Blood Prince is about £9 million ahead of Avatar, though with no major new releases on the horizon, it seems likely that Avatar was easily pass Prince before its done. Cumulatively, Avatar is on a similar performance pace in the U.K. as it is in North America: it’s at just under £41 million after last weekend, compared to around $430 million in the U.S. and Canada.

Just outside the top 5, at No. 6, The Road debuted to the tune of £.63 million, which is pretty good, considering that it was fewer than half the screens of the top 5 film: 157 for The Road versus screen counts of between 378 (for Daybreakers) and 493 (for Avatar). Its per-screen average of £3,995 puts it at No. 3 for the weekend, behind Avatar (£9,677) and Sherlock Holmes (£4,170).

Overall business was just about flat with the same weekend last year, down just one percent.

[numbers via UK Film Council]

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