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artisanal film reviews | by maryann johanson

watch it: “Space Chair Project”

The folks who created this Toshiba ad in the U.K. dared to dream that a chair could fly. Be sure to watch all the way through to the end:



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  • Keith

    I was waiting for that ending. Hope the “armchair viewing, redefined” experience for the TV they are advertising doesn’t end in the same results.

  • JoshDM

    I would have liked to have seen the rest of that. Of course, I don’t know whether it’d have stopped spinning or if the entire thing was just a big ol’ studio-based put-on.

  • JoshDM
  • I’m too heavy for that chair.

  • BTW: Just found this expose on how UN-original this ad is at CopyC**** (Sorry about the blog’s title, for those that the C-Word offends…)

  • JoshDM

    I haven’t gone to your link yet (name gets blocked over here; will go later), but according to this, someone who did something similar as an art project in 2004 was on the Toshiba team.

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