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artisanal film reviews | by maryann johanson

trailer break: ‘The Joneses’

Take a break from work: watch a trailer…


See, you simply cannot trust beautiful people.

The Joneses opens in the U.S. and Canada on April 16, and in the U.K. on April 23.



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  • RyanT

    Cool concept. I may check it out.

    Have you seen the trailer for Scott Pilgrim vs. The World? Looks great.

  • Psyclone

    I read the “Cannot trust beautiful people” line before I saw the trailer and thought it was going to turn into a horror movie.

    Instead it’s apparently a story about the real life equivalent of the so called “guerrilla marketers” that the media warned us about, these corporate shills that would infiltrate Internet forums and communities like sleeper agents and subtly convince them to buy their products. Huh.

    Anyway, not interested in seeing this in the theater. I’d rather spend the evening playing on my awesome Playstation 3. Now THAT is entertainment. ;-)

  • Demi Moore is still making movies?

    Movie makers are still inspired by The Truman Show?

    In an age in which so many bloggers seem eager to promote material goods for free, there’s something sadly old-fashioned about the notion that a corporation would actually pay someone to promote their merchandise when there are so many people online who would willingly do it for free.

    At best, this movie seems to be a variation of an old George Bernard Shaw joke:

    Acme executive: Are you the same guy who boasted in your blog about all the Acme products you own without receiving any money at all.

    Blogger: Why, yes.

    Acme executive: How would you like to earn ten thousand dollars to write the same thing for a commmercial?

    Blogger: What? Me sell out? What do you think I am?

    Acme executive: We’ve already established what you are. Now we’re just dickering over price.

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