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artisanal film reviews | by maryann johanson

damn those PR-driven murderous film critics, anyway

First there was the guy who thinks film critics are “high society.” And now there’s Zennie Abraham, who believes that the reason that reviews of Iron Man 2 aren’t more glowing than they are is because, well, just read it and boggle:

Iron Man 2 and Scarlett Johansson were awesome! This blogger has no idea what critics were thinking who elected to pan Iron Man 2, but no where has their been a larger disconnect of thought since Tiger Woods crafted his goody image while simultaneously screwing every cocktail waitress in his orbit.

[These mean ol’ critics make him] wonder if there was some kind of PR-driven “kill effort” underway. How can so many people be so wrong about one movie? How can their evaluation be so out of touch with what people say? Something’s wrong here.

I have no idea what a “PR-driven ‘kill effort’” might be. Is Abraham suggesting that, perhaps, the folks behind Babies — the only other new movie with close to a wide release this weekend — is paying off critics to “pan” Iron Man 2 in the hopes that it would boost their film? Who on Earth would be “driving” a public relations effort to kill Iron Man 2? And for what reason?

The most infuriating this is that Abraham knows how PR works. His bio:

Zennie Abraham is “Zennie62”. Zennie is Chairman and CEO of Sports Business Simulations (SBS), Editor-in-Chief of SBSON.com, and Founding Executive Producer of the national show “The Blog Report With Zennie62” On The CoLoursTV Network and at http://www.zennie62.com. With the exception of undergraduate school at Texas-Arlington and his birth and childhood in Chicago, Zennie has lived in Oakland since he was 14. A Skyline High graduate, he returned for his master’s degree in city planning at Berkeley. Zennie was columnist for the Montclarion, Economic Advisor to Elihu Harris, then nearly landed the 2005 Super Bowl for Oakland, losing to Jacksonville. In 2003 he co-founded SBS around an online game he made at Cal on the Oakland A’s and with Dan Rascher installed a blog network, then discovered video-blogging in 2006. In 2007, YouTube and CNN discovered his video-blogging work, and he’s now a frequent video contributor to CNN. He regularly travels between California and Georgia.

Who would drive a “kill effort”? I’d love to know.



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  • Knightgee

    I don’t understand. A 74% is hardly terrible by any stretch. I would think a PR-driven kill effort against it would be far self-evident based on that score.

  • Forget it, MaryAnn, it’s internet-town.

  • Martin

    How can so many people be so wrong about one movie?

    Oh, I forgot that movies can be empirically proven and that everyone’s tastes and opinions are exactly the same.

    I loved Iron Man 2 (for all it’s flaws) but I’m humble enough to get that not everyone is going to agree with me.

  • Orangutan

    Didn’t you know? You’re not allowed to not like something that someone else likes!

  • CB

    Forget it, MaryAnn, it’s internet-town.

    Haha, that’s awesome.

  • Dude, it grossed $128 million. Rational people only classify it as a ‘PR-driven “kill effort” if it actually works. Since it didn’t, you just sound like a wacky conspiracy theorist. But I’m glad you had a blog entry for today! I know how hard it is to come up with inspiration.

  • Dokeo

    Of COURSE there is a “kill effort” aimed at Iron Man 2, but the conspiracy is led (for inscrutable reasons all their own) by Disney. But because the Mouse House hates you, they didn’t bring you in on it. That’s clearly the only reason you posted a favorable review.

    You’d better keep an eye out for men in black and mouse ears shadowing you whenever you leave your apartment from now on.

  • “These critics, with their words and thoughts and analyses!” the sad man sputtered, spittle flying. “They’re a bunch of ignorant, hipster latte-sippers! Why, my audience full of adolescents booed and hissed at an inert movie screen! Theirs are the true opinions!”

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