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artisanal film reviews | by maryann johanson

marketing horrors: the USPS lets Woody and Buzz deliver your mail

If that’s not the implication of this, from the United Stated Postal Service’s Web site, I don’t know what else to think:


I know Woody is very honorable and noble and trustworthy and would risk life and stuffed fabric limb for his boy, but still… should we trust him with our mortgage payments? Our birthday cards to Grandma?

And I simply don’t know what to make of this, also from the USPS site:

Who is the target market for this? Children who don’t text and email but instead delight in the retro nostalgia of snail mail?



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easter eggs | movie buzz
  • Rykker

    There’s a television spot for this as well.
    The potato-head and the dinosaur are arguing over what to send to the kid at college; EVERYTHING would be too heavy, and they disagree as to what should comprise a smaller selection.
    In walks the pig, wearing a USPS hat and pushing a shipping box (the pig being voiced by Cliff Clavin/John Ratzenberger, of course) to point-out the “if it fits it ships” ads that are all over television. Problem solved.

  • Nate

    Who is the target market for this? Children who don’t text and email but instead delight in the retro nostalgia of snail mail?

    I think Disney’s banking on the cross-dem appeal of Pixar films. It’s the same reason Snoopy is MetLife’s mascot.

  • Jester

    They did this for Star Wars a few years back too, when they released the commemorative stamp set. There was a set of amusing TV spots that implied that Luke Skywalker would deliver the mail.

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