female gazing at: The Man Your Man Could Smell Like
Yes, the actor’s name is Isaiah Mustafa, and he is quite adorable as himself:
But it’s as The Man Your Man Could Smell Like in the brilliant Old Spice commercials that he makes us swoon. (Watch them on YouTube here and here. Watch them over and over again — you’ll want to, and not just because Mustafa is so cute and the commercials are so funny, but because they are also technically magnificent.)
He’s a man on a horse, who has two tickets to that thing you love.
What makes the ads so funny is that they embrace the idea of the female gaze while at the same time gently making fun of it, but not in any way that feels regressive. It’s not saying that women shouldn’t want to look: it’s saying that, hell yes, of course women look, but also that of course women recognize the fantasy of it. But that doesn’t make it any less fun.
Old Spice gets it:
We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.
I’m posting pictures like these every weekday, of a man who is attractive and desirable, because I like to look, dammit — and because the female gaze doesn’t have to be such serious business.
(If you have a suggestion for someone we should female-gaze at, feel free to email me with a name or a link to a particular photo.)
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