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artisanal film reviews | by maryann johanson

watch it: 1960’s Hai Karate commercial

Ah. I always knew Hai Karate was kind of a joke, but now I understand why: It was the Axe body spray of my father’s generation.



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  • kathleen

    I think we still have a bottle of it somewhere

  • bronxbee

    it was also a send-up of spy tv shows and movies. it smelled pretty unpleasant though. i think it was one of the first male colognes to be heavily advertised, other than the old staples like Old Spice and AquaVelva.

  • Rykker

    If my grandfather liked something, he bought it by the case, if not by the truckload of cases.
    Hai Karate was one of those things. And not just the cologne, but the deodorant, the soap, and anything else Hai Karate.

    Fuck. Now I’m gonna be all melancholy and crap all day. I miss my grandparents…

  • The choice of ice-generating superheroes everywhere… or at least Emeryville.

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