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such a nasty woman | by maryann johanson

watch it: 1970s Oscar Mayer bologna commercial

I knew this jingle when I was a kid the same way that I knew the Pledge of Allegiance. It was just in the air, and you couldn’t help but learn it by heart:

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  • Karl Morton IV

    Wow, that takes me back. Wonder how many takes it took the kid to get it?

    I couldn’t find it on YouTube, but does anyone remember seeing an often repeated blooper of a commercial from the 80’s (I think) where all the kid had to do was say, “EXACTLY!” and take a bite of whatever it was he was plugging. The blooper reel consists of take after take of the adorable little moppet saying, “EXACTLY” and then asking the director just off screen if he was supposed to take a bite now. EVERY time. You can feel the tension around the oblivious little dude as he reaches take 30-odd and the director’s voice gets more and more high-pitched. Ahhh, yes. Commercials are fun.

  • Isobel

    Going to have to watch this when I get home (no videos allowed at work) as I’ve always vaguely wondered what bologna actually is. There’s always references to it in books by US authors and I’ve never been entirely sure what it is!

  • bronxbee

    bologna (pronounced buh-lone-ee, sometimes spelled baloney):

    “A seasoned smoked sausage made of mixed meats, such as beef, pork, and veal.”

    some, of course, are better than others and a lot depends on what area of the states you come from. here in NY, the preferred is Boar’s Head. Oscar Meyer may be a close second. the bologna in the midwest (where you can get hot bologna sandwiches) is a totally different kettle of… er, bologna.

    whenever people make a face about haggis, i tell them, if you can eat sausages or bologna, you can enjoy haggis.

  • Isobel

    Ah, it’s kind of like NZ luncheon meat, then? Or more like a kielbasa? I quite like that, as long as I don’t think about what’s in it!

  • Isobel

    Also, I’ve been pronouncing it ‘ba-LON-ya’, like the city, all this time!

  • bronxbee

    it’s definitely luncheon meat here. (although i admit, i’ve had it for breakfast and dinner too when i’m in the mood.) some brands of bologna are spicier than others, some more garlicky, some are “all beef.” wish i could send you some samples. it’s not quite the same as kielbasa, though. in texture, more like… uhm… a very large hot dog, cut into very thin slices. (you know, some food is really hard to describe.)

  • bronxbee

    and *now* we need the Oscar Mayer Weiner song! which, together with the bologna song, is stuck in my head all day today.

  • Kathy A

    Oh, I wish I were
    An Oscar Mayer Weeiiinerrr
    That is what I’d truly like to beeee

    And if I were
    An Oscar Mayer Weeiiinerrr
    Everyone would be in love with me!

    Although, as a Chicagoan, I must say that Vienna Beef makes the best hotdogs. All-beef, natural casing for just the right snap when you bite into it, perfect for the Chicago Hot Dog, a completely different meal than other cities’ hotdogs. What that link says about how some Chicago hotdog places don’t even offer ketchup, they ain’t lying. And there are a ton of hotdog places to choose from, more than the various fast-food chain places combined.

  • the rook

    no. it’s hebrew national all the way…


  • Isobel

    Perhaps we just have terrible hotdogs in the UK, but I’ve always thought they are completely revolting. It might be like bagels, though – I will never eat a bagel again unless I can get to one of the kosher bakeries in Golder’s Green (or I happen to be in New York). I’ll reserve judgement until I’ve tried a proper American hotdog.

    @ Bronxbee, I’m going to imagine that bologna is something like German garilic sausage, but not pork. I love that, so bologna sounds good.

    And now that I’ve made myself hungry I’m off to make marmite on toast for breakfast.

  • usually when i’m in the UK i have better things to eat than hot dogs! though i confess to a certain weakness for them during the work week here. i’m pretty fussy about bagels too … next time you come to ny, let me know and we’ll meet in central park and have bologna and american cheese sandwiches — food of the gods.

  • Isobel

    It’s a deal, and you can have a battered sausage and chips with lots of salt and vinegar next time you’re here!

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