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artisanal film reviews | by maryann johanson

watch it: “The T-Mobile Welcome Back”


I know this is just a commercial, and I know it’s silly, but this made me cry.

This is another of those T-Mobile U.K. faux flashmob ads, which I’ve written about before — here and here. It’s not really a flashmob, because it’s too coordinated and clearly required too much rehearsal to be that spontaneous, but it does get a surprised public involved in the moment. And I bet it was nice to come home to that…



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