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movies matter | criticism by maryann johanson

Netflix really did not think this Qwikster thing through, did they?

Elmo smoking weed

Via Mashable, we discover that Netflix’s announcement that it is splitting its DVD-by-mail and streaming services into separate businesses seems to have happened without even a quick glance at Twitter.

For @Qwikster is already taken… by someone calling himself Jason Castillo, who does an excellent impersonation of a subliterate 14-year-old idiot who thinks he’s extremely cool.

Netflix has a coming-soon placeholder up at qwikster.com, but one must wonder what they were thinking they would do about Twitter. If they even thought of it at all.



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