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artisanal film reviews | by maryann johanson

smurf me: ‘The Smurfs’ passes $500 million in worldwide box office

Smurf updraft

Read it and weep. Box Office Mojo:

The Smurfs led for the seventh-straight frame on one of the slowest foreign weekends in recent memory. The movie added $12.9 million from 69 markets, around half of which came from phenomenal holds in Italy (down 6 percent to $3.8 million) and Australia (off 3 percent to $2.57 million). That brings its foreign total to $364.4 million, and on Sunday it eclipsed $500 million worldwide (domestic plus foreign). That makes The Smurfs the first non-sequel in 2011 to reach the half-billion-dollar milestone.

Smurfasis mine.

This smurfing ensures that we will get not just one smurfing sequel to The Smurfs, but probably three or four. Smurf.



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