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artisanal film reviews | by maryann johanson

things you need to know: American girls not yet princessy enough; more pink to be applied

Disney princesses

America, have you noticed that your three- to twelve-year-old daughters aren’t quite as princessy as they could be? Do you secretly worry that America is falling into a “princess gap” with other nations that have their own actual, for-reals royals?

Fear not! Help is at hand… if you can hang in there with your less-than-optimally pink commoner fortitude till spring. From a press release bestowed upon the kingdom this week:

Julie Andrews, Target and Disney Announce First Annual National Princess Week
Celebration will take place April 22-April 28, 2012

MINNEAPOLIS (Oct. 31, 2011) — World renowned actress, singer and best-selling children’s author, Julie Andrews, in collaboration with Target and The Walt Disney Company is announcing the creation and inaugural launch of National Princess Week beginning April 22, 2012.

This unprecedented collaboration highlights Julie Andrews’ longtime dedication to nurturing every child’s unique spirit, as demonstrated throughout her career on stage, screen and through her children’s book endeavors. With the support of Target and Disney, National Princess Week will celebrate the sparkle and imagination of every princess – real, aspiring or imagined.

“So many children fall in love with the whimsical wonder of princesses and all the goodness that they represent,” said Ms. Andrews. “Joining Target and Disney to host this annual event nationally will help us to recognize and celebrate the uniqueness that lies within every child.”

The event coincides with the 10-year anniversary of “The Princess Diaries,” starring Julie Andrews and Anne Hathaway, and the special two-movie collection of “The Princess Diaries” and “The Princess Diaries 2: Royal Engagement” – available for the first time ever on Disney Blu-ray. Target and Target.com will feature an array of Disney Princess merchandise highlighting beloved princess characters such as Ariel, Cinderella and Snow White – from apparel, toys and books, to CDs, movies, personal care items and stationery. The week will also highlight the newest release in the No. 1 New York Times best-selling “The Very Fairy Princess” children’s book franchise, “The Very Fairy Princess Here Comes the Flower Girl!” co-authored by Julie’s daughter and writing partner, Emma Walton Hamilton and published by Little, Brown Books for Young Readers.

“Julie Andrews is an icon for children who love the magic of fairy princesses,” said Casey Carl, Target’s senior vice president, hardlines. “Our first National Princess Week will give Target’s guests a chance to have a ‘princess experience,’ and take home their favorite princesses and accessories.”

Rest easy, America. Soon it will be even easier to nurture your daughters’ unique spirits with the purchase of a 20-oz bottle of Princess Jasmine(TM)-branded bubble bath and a set of twin-size Snow White(TM)-branded poly-cotton bedsheets. Also in the works: nationwide seminars for “aspiring” princesses on how to fool one of the world’s limited supply of authentic princes into marrying you. Sign up now at your local Target!



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