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artisanal film reviews | by maryann johanson

question of the day: What’s your Super Bowl postshow analysis?

Super Bowl

The big event is over. The nachos have been munched. The beer has been drunk. There’s only the party cleanup to be done. And the postmortem.

What’s your Super Bowl postshow analysis? Did you have a favorite ad? What was your reaction to Madonna’s halftime show? Did all of it feel a bit of a letdown after so much buildup, as James P. Othmer in Salon notes:

We once experienced events as they happened and we were surprised or delighted, nonplussed or disgusted, in real time. But now, in a hyper-accelerated world where 4G is just waiting for 5G to supplant it, the speed of light is too slow, and even the sense of immediacy somehow feels inadequate; we prefer to experience our events, particularly the enormous ones, well before they happen.

Trailers for next summer’s blockbuster begin running in December, filled with the funniest gags and the sexiest innuendo, making it feel as if we’ve seen the film before it ever happens. Reviewers give spoiler alerts to preserve the sanctity of a plot, yes, but also to alert the alphas of a future-tense culture that they’ll know what happened before it happens

So it only makes sense that we see the ads for the most-watched television event of the year well before they debut, right? As advertisers profess, extending the customer interaction is a great way to maximize the impact of a $3.5 million, 30-second media buy. Pre-premiering a spot online gives a brand the chance to garner substantial incremental YouTube views (9 million and counting – not including the new extended version! — for Honda’s new “Ferris Bueller” homage). Plus, previewing the same spot on an entertainment show such as “Entertainment Tonight” or “The Insider” further adds to the cumulative number of eyeballs that will see their message.

Oh, and apparently, there was some football. Was it an entertaining game?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)



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