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artisanal film reviews | by maryann johanson

question of the day: What advertising sponsors would be associated with famous films and filmmakers?

Did you see yesterday’s Web Video of the Day? It’s the long-lost, recently found first film by Robert Altman, an educational short about football. One of the things that particularly amuses me about it is this:
Robert Altman Wheaties

It made me wonder which advertisers would sponsor Altman’s subsequent movies. (Would The Player be “made possible by” Final Draft screenwriting software?) And what about other directors? Would O Brother, Where Art Thou? be sponsored by Just For Men? Perhaps the oeuvre of the Coen Brothers could be sponsored by Lawn Darts, which seem to combine the same promise of fun and blood in equal measure…

What advertising sponsors would be associated with famous films and filmmakers? It’s about branding, really: what product brands feel similar to certain movies and directors?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)



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