Sure, you think this “Orange Phone Guard” ad that plays in U.K. cinemas as a way to remind you to turn off your mobile phones is a joke. But in fact, part of this — the bagging and tagging — is what critics often deal with at press screenings.
(For those not in the know, Orange is is a mobile service provider in the U.K. So these videos serve both as “turn off your phone” reminders as well as ads for Orange.)
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