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artisanal film reviews | by maryann johanson

question of the day: Has a surfeit of promo ever made you sick of a movie before you’ve even seen it?

Prometheus Paris Metro stunt

So last week we learned of a promo stunt for Ridley Scott’s Prometheus that took over a ghost station in the Paris Metro, so that riders on trains zipping by got an eyeful of the giant-head statue we’ve come to associate with the film (even though no one has actually seen the film yet). See more, including a video of a Metro ride past the ghost station, at FirstShowing.net and Weyland Investor Blog.
Now, I can understand why you might not want to click over to those links to see more. Coming across the FirstShowing.net link was finally the moment for me when I said to myself, “Enough is enough.” I don’t want to know any more about this movie until I actually see it. I’ve seen fellow film journos on Twitter stating they’re avoiding the 187th trailer for the film because it’s all just getting to be too much.

Has a surfeit of promo ever made you sick of a movie before you’ve even seen it?

And yes, I realize that I’m a small part of the problem, especially with my own posts about the footage-reveal I attended in April. At that event, which took place early in the morning, it suddenly struck me how much the Hollywood hype machine is benefitting from the unpaid labor of movie bloggers: serve up some stale croissants and juice, offer these really dedicated movie fans a chance to see snippets from a movie and listen to the talent talk, and there’s a recipe for a hundred blog posts, most of which will be free of any skepticism and full of fanboy swooning.

In this sort of environment, can we even expect any pullback on the hype overdrive?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)



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