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artisanal film reviews | by maryann johanson

Doctor Who thing of the day: so you can just throw a TARDIS on any old thing now I guess

I get that there’s a ton of money to be made by slapping logos on all available surfaces and charging a premium for an object that would, sans logo, cost much less. But I don’t see how, in this case, the object that has gotten slapped isn’t actually less useful now:

TARDIS book light

Isn’t the TARDIS sorta in the way here? Isn’t it a distraction for the eye and an unnecessary protuberance that makes this book light more difficult to store and carry around?

Even the sales copy seems to realize there’s not a lot of value here. The first selling point is:

Clip-on book light lets you read in the dark with the Doctor

Well… no.

Available from ThinkGeek… though would you really want one? (If yes, I’d love to hear why.)

Via Geek Alerts.

(If you stumble across a cool Doctor Who thing, feel free to email me with a link.)


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