movies matter | criticism by maryann johanson
Mon Oct 21 2013, 12:47am | 3 comments
As we press stumbled out of our early-morning screening of Saving Mr. Banks today, workmen were transforming the cinema for its world-premiere gala screening later in the evening. (In Leicester Square.)
The film is magical, by the way.
I wonder what really constitutes a “première” now.
Last night was the first public showing of *Mr Banks.* And there’s been only few very press screenings, all of which was supposed to be embargoed until 11pm last night, though a few outlets jumped the gun.
In other words, this was a true world premiere.
i really can’t help but wonder if “World Premieres” have become a bit of an expensive anachronism.
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