Divergent is a box office success: can there be any doubt that there is enormous hunger for stories about girls and women as heroes?
Say What You Will About ‘Divergent’, It Had a Big, Big, Box Office Opening
The movie adaptation of Divergent, the young adult novel by Veronica Roth, has recorded a massive opening at the box-office despite middling reviews. Though it would have be nice for the movie to have scored reviews akin to, say, The Hunger Games: Catching Fire, Lionsgate executives will not have worried about the critical reaction and the movie tallied $4.9 million from midnight screenings on Thursday alone.
The film is estimated to have taken in $22.8 million on Friday, and is looking to have an opening weekend in the range of $50 million to $60 million. And with a relatively modest budget (for the kind of film it is) of $85 million, that’s very good indeed.
I’m sure Hollywood will find a way to spin the success of Divergent as something other than “Hey, movies about girls and women do make buckets of money!”
Divergent doesn’t open in the U.K. till April 4th, and because its studio here refuses to invite me to screenings, I’ll have to wait until then to see it.