movies matter | criticism by maryann johanson
Wed Mar 12 2014, 10:27pm | 3 comments
In Highgate Village.
Maybe it’s just that I don’t see them as often, but I find these old advertisements much more visually pleasing than the modern ones. Someone’s put some effort into making it look nice as well as carry a commercial message. (That I can no longer obey the commercial message even if I want to is a side benefit.)
I find the old ads appealing as well – I think it’s primarily because they’re hand-painted, and I appreciate the old-school aesthetic and craftsmanship.
You might like the movie Sign Painters. It doesn’t seem to have ever been in wide release, but there are occasional screenings in various places, including the UK. (I missed out on the Brooklyn screenings, alas.)
I bet a century from now, people will find Net banner ads quaint and charming. (We already do that with ads from early TV.)
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