I did NOT call Hercules “a triumph”!
kind of how I’m feeling right now
A first for me: being quoted way out of context so that (at best) some mild faint praise sounds like a rave.
This pullquote sits at the top of my review of Hercules:
Grading on the Ratner Curve, this is a positive triumph. The cheesy clichés are at least passingly entertaining. You could do worse.
In the review itself is this:
Grading on the Ratner Curve, however, this is a positive triumph. It’s no The Scorpion King
— the last time The Rock played an ancient mercenary — but you’d be forgiven for not even realizing this is a Ratner flick. The action is coherent, for one big thing…. The cheesy clichés are at least still passingly entertaining, there’s a few good bits in the 3D that actually made me flinch instinctively, and someone gets to shout, “Unleash the wolves!” You could do worse.
You could do better, though, too.
On Tuesday, I received this request from a publicist working on the film:
Would it be possible to receive your for approval to use the following for broadcast use please(HERCULES):
A Triumph – Flick Filosopher
To which I immediately replied:
No. That is not an accurate represenation of my review. Sorry.
And I figured that would be the end of it.
But this morning, this got tweeted at me:
@JDMessias says he saw the quote in either the Metro or the Evening Standard, free newspapers that are given away on the trains and tube in the evening rush hour.
I’m posting this to clarify my position on the film, and to explain what happened. At least on my end. I’ve emailed the publicist and am awaiting an explanation of what happened on their end.
UPDATE: Here’s the ad, via @JDMessias:
I got a response from the publicist, passing on info from the studio:
The governing body for Radio commercials requests quote approvals from publishers before we quote reviews in Broadcast ads – but this requirement by the governing bodies for Printed adverts doesn’t exist. At the time of hearing the quote wasn’t approved for Radio, we’d already sent the Press ad to print. To make sure we’re not including ads that aren’t approved by Flick Filosopher, we’ll leave them out of any quote-based ads for our future film campaigns.
That’s kind of passive-aggressive of them. So they just won’t quote me at all anymore, huh? I mean, that’s fine with me — I never seek to be quoted — but… Well, I guess they taught me a lesson about standing up for my reputation, eh?