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artisanal film reviews | by maryann johanson

ads are gone again, probably for good

So, after an experiment of a couple of months with running banner ads, I’ve taken them down. I was spending too much time playing whack-a-mole with the hideous ads (even after setting up my ad account to NOT SHOW objectionable ads), and even the non-hideous ads are a blight on the site. All that for a measly $40, $50 per month. That pitiful amount does not improve my bottom line at all.

Unless someone comes to me with an offer to, I dunno, sponsor the site or something for a generous figure in exchange for showing some tasteful ads, I guess I’m done with ads until the entire Internet economy turns around.

Oh, and there was this, too: The number of ad impressions was much lower than the number of pageviews, which means that a significant portion of the readership here is blocking ads. I don’t know how those folks imagine all this work gets paid for, because most of them aren’t subscribers, either.

Thanks, anyway, to those of you who do subscribe and/or didn’t block the ads.


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maryann buzz
  • I subscribe to your site and I use AdBlock, though not for the browser I usually use to read your reviews.

    I resisted ad blocking for a long time. Years. Sites gotta make their money. Who was I to enjoy their content while denying them their revenue stream? What changed my mind was the ads themselves — not what they were promoting, but how they displayed. When you watch TV, you see ads or your show, but not both at once. When you read magazines or newspapers, you see the ads and then read or ignore them. Old-style banner ads were annoying but acceptable. Current day web ads fight for your attention ALL the time. It’s difficult to read without constant interruption. Your ads were less obnoxious than some, but I kept having to stop reading as I moused over the ads accidentally and they blotted out your review.

    AdBlock made it possible for me to browse the web without wanting to throw things at the screen every five seconds.

    I’ll consider removing AdBlock if advertisers start playing nice again. The chances of that happening aren’t good, though.

  • LaSargenta

    I don’t use ad blockers of any kind; however, there are some sites I’ve learnd never to visit because they have ads imposed that are videos with sound. This is a problem when it is a site with a video that I specifically went there for and I cannot turn off the ad so I can hear the sound on the actual subject of the article. Ive even tried just letting the damn thing play, but then it turns out to be on a loop!

    You dont have those, but, I live in trepidation.

  • I feel the same way about how obnoxious ads have gotten. But that’s a symptom of how little ads are paying publishers now. Even big corporate sites are hurting from the plunge in ad revenues — they just have other resources to help them weather the downturn.

    I could have had ads here that takeover the page, but I hate hate hate them, so I resisted. They would have paid me more, but at what greater cost?

    Those mouseover ads were one the sort that I had to keep whacking down, even though they weren’t supposed to be showing up in the first place.

    I wish I knew what the solution to any of this was.

  • I’m never going to have those. But I surf with the same trepidation. The ads are making the web unusable.

  • RogerBW

    Away from here, I deal with a fairly technical crowd, and I don’t know anyone who doesn’t use an ad-blocker. I feel sorry for the site owners, and when I have the option to subscribe to a site I do, but I can’t feel any shame about depriving the advertisers of their chance to sell my attention.

    (But similarly I don’t watch commercial TV without an ad-skipping capability, and generally I have very little exposure to advertisements, so I may well find the ones I see more obnoxious than most people do. When a site gets involved with hawking miracle diet pills and ripoff debt consolidation services, I think a bit less of the site’s content even if that’s arranged by a completely different bunch of people.)

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