movies matter | criticism by maryann johanson
Thu Sep 17 2015, 10:20pm | 3 comments
Any site that’s not relentlessly populist seems to end up with trivial ad revenue. Thus clickbait ads and “multi-part” articles (more pageviews = more ad hits) on what should be quite respectable sites.
TV people have been claiming that ad skipping is actual, literal theft for years (remember the lawsuits over the Tivo). Too bad.
I’ll admit I’m biased. I regard advertising as deliberate lies without redeeming virtue. I don’t want an open sewer running through my living room, and nor will I take advertisements.
I agree that advertising is mostly appalling, but the way our economy works right now, advertising is what supports a *lot* of creative stuff. Until the majority of people are willing to directly support the stuff they like, that isn’t going to change. Unless we can somehow move into a utopian Star Trek postscarcity economy in which money has no meaning.
“It’s my money, Jake! If you want to bid at the auction, use your own money.”
“I’m Human, I don’t have any money.”
“It’s not my fault that your species decided to abandon currency-based economics in favor of some philosophy of self-enhancement.”
“Hey, watch it. There’s nothing wrong with our philosophy. We work to better ourselves and the rest of Humanity.”
“What does that mean exactly?”
“It means… it means we don’t need money!”
“Well, if you don’t need money, then you certainly don’t need mine!”
– Jake and Nog
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