movies matter | criticism by maryann johanson
Mon Jan 18 2016, 01:25pm | 3 comments
Here’s an idea I haven’t seen mooted yet: Hasbro is concerned that figures of female characters will be seen as “dolls” and therefore not bought by the boys who are their sole marketing demographic for things that aren’t pink.
(It’s not a good excuse, but it does at least make sense on its own terms.)
I think that’s their actual logic—or half of it: Boys don’t like dolls and girls don’t like action figures, so we’d be alienating our entire audience.
I don’t even think they’re entirely wrong. I still encounter boys at my library who refuse to read about a girl main character. I just think that sort of logic needs to die out. And putting Rey in a Star Wars game is a good way to kill it.
There’s always the flip side of this argument: Just go ahead and spoil the supposedly relevant detail. Eight/8 is coming around the corner after all.
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