movies matter | criticism by maryann johanson
Tue Aug 09 2016, 06:52pm | 5 comments
There are only so many filmgoer dollars to be bought. Even if you can predict accurately how many people will be interested in a film, the more films come out the less pie for each of them.
(When I was growing up in London in the 1970s-1980s, it was still quite usual that a film would “come round again” to the cinema when there was nothing especially interesting on new release. And even that single small screen would generally play new films for 2-3 weeks each.)
I think the answer in this case is what I’ve been saying for years: dump the big budgets, and use the money to make lots and lots of small-budget films that don’t need to appeal to vast numbers of people to be successful. Forget the second-weekend drop, give them at most one weekend in the cinemas and then make money on the DVD/VoD sales. (If this becomes popular, people can set up lots more cinema screens.) No studio will do this, so let the studios get on with eating each other and set up a new production company.
Or continued entropy with decreasing reorganisation over time….
My take-away from the movie CUBE is that human institutions can combine without conspiracy or intention to create monsters. There does not have to be a man behind it. We can all be hapless cogs churning away at some horrific doom here and another horrific doom there for the unlucky few who get caught in the machine parts, or even, someday, a doom for most of us.
That, to me, is the scariest, pertaining to the world’s complexities and our future.
Movies are too damn expensive. I remember when a matinee showing cost 4.50, now it costs 12.50.
What did a gallon of milk cost then, and now? :-)
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