GM hopes you’re dumb enough to (kinda) think Transformers are real

This is how stupid, how pliable, big corporations think we are:

Posters outside theaters across the country list Jon Voight, Shia LaBeouf, Josh Duhamel and Megan Fox as the stars of the summer action flick "Transformers."

But in the labs and cubicles where General Motors Corp. (nyse: GM - news - people ) workers design and market new cars, the true leads are the Chevrolet Camaro, Pontiac Solstice, GMC TopKick and Hummer H2.

"You're going to see these cars as the heroes. You're not going to see the other actors," said Dino Bernacchi, GM's associate director of branded entertainment. "These cars are the stars, literally, in the movie."

GM, which long has sought to reach younger car buyers to so-so results, is hoping to draw the 18-to-34 set to its showrooms thanks to the company's oversized presence in the film and in the accompanying toys and video games.