question of the day: Will Perez Hilton’s sponsored blogging make you more suspicious of other bloggers’ motives in discussing movies?I got an ache in the pit of my stomach when I read this at SFGate: Later this summer, a major movie studio will pay celebrity blogger Perez Hilton to tweet - comment on the micro-blogging service Twitter - for a week about a forthcoming movie (which Hilton's ad seller declined to name). This month on his popular perezhilton.com, Hilton appeared as himself in a video advertisement chatting up a fictional character in the new film "Ghosts of Girlfriends Past." Now, Perez Hilton isn’t exactly a respected film critic -- which is probably precisely why the studios chose him for such endeavors -- so it’s not as if he’s devaluing criticism or actual film journalism by agreeing to engage in such stunts. (I wonder if Hilton will reveal which of his tweets have been paid for by an advertiser, as the FTC is considering requiring bloggers to do...) But still, this makes me very uncomfortable. Hilton’s readers probably won’t care if he’s been paid to promote something, even if they don’t know which of his content is paid and which isn’t, but I suspect this may make readers of other film-related sites wonder if their favorite bloggers are being paid to wax enthusiastic about a new movie or TV show. Will Perez Hilton’s sponsored blogging make you more suspicious of other bloggers’ motives in discussing movies? (If you have a suggestion for a QOTD, feel free to email me.) share
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Tue May 19 09, 10:11AM join the conversation: 10 pre-Disqus comments Disqus comments posted in: talk amongst yourselves by MaryAnn Johanson read morerelated· question of the day: Why do Hollywood execs suddenly love Lindsay Lohan again? · question of the day: Perez Hilton’s Miley Cyrus skirt-upshot brouhaha: Why is this *ever* okay? · question of the day: How should we be talking about the ethics of the Australian radio prank that resulted in a suicide? · question of the day: What is the best way to pay respect at a celebrity’s passing? · question of the day: Is ‘Newsweek’s undead-Diana cover a journalistic abomination, a terrible mistake, or merely good clean fun with a dead celeb? · question of the day: How much can -- or should -- we gag celebrity press? · question of the day: Will heated political rhetoric cool down in the wake of the Tucson shootings? · question of the day: Is what Wikileaks does journalism? · question of the day: What is the point of ‘People’s Sexiest Man Alive designation? · question of the day: Is Discovery Channel shooter James Lee a canary in a coalmine? bloggyprevious post: watch it: “Credit MacDaddy Local Bad Commercial” next post: the oh-no! DVD of the week: ‘Gods of Football: The Making of the 2009 Calendar’ |










pre-Disqus comments
posted by Zed (Tue May 19 09, 11:50AM)
It won't "make" me suspicious, since I'm already suspicious. Everyone has got some kind of bias going, caused by something or other.
Also, given that the use of shills is a time-honoured tradition, I'm not surprised when it shows up somewhere new. (note that chat-room shills have been doing this sort of thing towards videogames for a couple years now)
posted by Saladinho (Tue May 19 09, 12:27PM)
You know what? If they do a good enough job of convincing you they believe in what they're selling, then more power to them.
It's up to the readers to decide how valuable said blogger's opinion is.
Fo example: You've written so well about the new Wolverine and Star Trek films, that even if I disagree about the final verdict, I just don't believe you're being paid to advetise them.
And hell, if you are, you should get paid double. ;P
posted by Marshall (Tue May 19 09, 1:20PM)
I thought Perez Hilton was a celebrity gossip personality, not a film critic. I would be more disturbed if you or some other actual critic did such a thing, but this is Perez Hilton we're talking about here - he crudly photoshops photo's of celebs as part of his blog.
posted by Victor Plenty (Tue May 19 09, 3:21PM)
Perez Hilton isn't a blogger, but a bad parody of a blogger, just as The Onion is a good parody of a mainstream news source. He isn't even a celebrity gossip maven, but only a bad parody of a celebrity gossip maven. I don't know whether his parody is conscious or unconscious, and I can't think of a reason to care.
This was my opinion before the whole beauty pageant controversy. Nobody came out of that mess looking better than they went in, but I was amazed to see so many people declare their hate for Perez Hilton. Why bother? There's nothing there worth the effort to hate.
In sum, I've never even trusted the man to be genuinely fake and shallow. Why should anything he does or says affect my opinion of anything or anyone else in the world?
posted by AJP (Tue May 19 09, 3:47PM)
The larger question here is why Perez Hilton is considered a "celebrity" to begin with.
posted by Newbs (Tue May 19 09, 4:14PM)
I'm curious why you think this is different than radio hosts reading live ads? Is it because twitter makes the ad harder to detect?
posted by RogerBW (Wed May 20 09, 4:12AM)
MaryAnn is obviously being sponsored by the Librul Media Conspiracy...
Meh. Twitter-size comments are only good for generating product awareness anyway. It's pretty obvious when an actual review is really an advertisement.
posted by mortadella (Wed May 20 09, 11:27AM)
Who's Perez Hilton anyway?
He must be related to that blonde, Q-tip of a girl who prides herself on being a simpleton and purposely speaks like a zonked-out stripper because, I dunno, stupid is apparently sexy?
Do any of us need to give attention to the Hilton clan in recession times? I don't think so. I'm also getting pissed at the ill-timing of programs that focus on the rich, like that horrible Desperate Housewife reality show and Royal Pains.
posted by Victor Plenty (Wed May 20 09, 1:09PM)
The hell of it is, "Perez Hilton" isn't even his real name.
That's right, he's famous for faking the name of a person who's infamously famous for being famous, not for being actually related to her.
Curse you, mortadella! Curse you for making me do research on Perez Hilton! Why couldn't you waste your own damn time going to Wikipedia?
posted by mortadella (Thu May 21 09, 8:19AM)
Victor, I'm sorry ! I would have done it myself, but I was at work at the time, heh-heh. But my goodness, you're a sweetie for looking that human void up for the rest of us. :)