question of the day: What’s with this “appropriate audiences” stuff?

I recently noticed a change in the announcement that opens greenband trailers in the U.S.:


I can’t remember when this change occurred, but the notice used to say that the trailer was approved for “all audiences” -- indeed, that was the point of the greenband, that it was fine for anyone to watch, at least as far as the MPAA determined what was “fine.” (Debating the idiocies of the MPAA’s morality is another issue entirely.)

What’s with this “appropriate audiences” stuff?

What is an “appropriate audience”? Isn’t it supposed to be the job of the people who anoint a trailer with a greenband that all audiences watching it were “appropriate”? What am I missing here?

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Appropriate audiences don't have babies or active cellphones/digital devices.

At a guess I would say that the rating is the same or lower than the rating of the movie the trailer is being shown before. But that seems almost like it might be too logical to be the actual explanation, and really there's no telling...

it's just a way of washing their hands: if you're offended by something on the trailer is because you're not the right audience for it, not because they made a mistake by when they approved it

it's sounds stupid but I suspect that they received complains about stuff they approved for green band

Best guess, like CoriAnn, I think it means that if you got into the theater, you can watch the preview.
Rated R trailer likely has more risque material than one seen before the PG-13 movie.
I never noticed it either, hmmmm

Considering the near zero morality of much of the industry, it should be obvious that the "Appropriate Audiences" tag is just another way that movie makers attempt to confuse their audiences and undermine the effectiveness of the rating system. I can find no industry sponsored definition of the term, so it is left up to the audiences to guess at the meaning.

A much more honest and straightforward terminology would be to replace "Appropriate Audiences" with the actual rating of the trailer itself, e.g sometihing like "Approved for PG-13 Audiences."

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posted:
Thu Sep 24 09, 8:58AM

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