question of the day: Is ABC’s aerial stunt to promote ‘V’ worth getting our green panties in a twist over?Lisa de Moraes in The Washington Post takes on ABC over an announced scheme to promote the about-to-debut series reboot of V: The next time ABC and its parent company Disney start thumping their chests about how they're "going green," please spit in their eye and remind them of Monday's announcement that the broadcast network will dispatch a fleet of skywriting planes in 15 cities around the country over 12 days to write large ominous red V's over U.S. landmarks -- all to promote a four-episode sampling of a science-fiction series that is reportedly already having problems. Some cities, like New York and L.A., are set to be V'd multiple times. And, de Moraes reminds us: all in the the service of four episodes of a TV show that ABC will then yank off the air to get it out of the way of the launch of "American Idol" and the Winter Olympics, and which will not be seen again until maybe March. I’m inclined to think that because all promotional efforts by TV networks (and film studios) are hugely resource-wasteful -- you should see the piles of papers and other material I receive almost daily, much of which arrives via some sort of express delivery, requiring a driver in a big truck to make a special trip to my house -- this one probably isn’t any worse than others... except for how it’s in aid of a show that the network doesn’t appear to have much confidence in. (Airing four episodes and then not giving audiences any more for five months suggests they’re not expecting much of an audience at all... and what audience they do get will get jerked around, as is the networks’ wont these days.) What do you think? Is ABC’s aerial stunt to promote V worth getting our green panties in a twist over? (If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.) support
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Wed Oct 21 09, 10:21AM categories: talk amongst yourselves tv buzz permalink 9 pre-Disqus comments Disqus comments tip jarshare
read morerelated· Will Smith as Robin Hood?; a Wolverine with depth?; ‘Narnia’ upsets Jesus-y types; more: leftover links · question of the weekend: Does it freak you out to hear that scientists have discovered a “second Earth”? · question of the day: Was Stephen Colbert’s in-character testimony before Congress last week inappropriate? · question of the day: Does it help or hurt when real-life cops connect the Times Square would-be bombing to Jack Bauer and ‘24’? · question of the day: How come so many people don’t understand the purpose of film criticism? · must reads: “Why Is TV Suddenly Overstuffed With Buxom Bunnies, Sexy Stewardesses, and Charlie's Angels?” · Mark Wahlberg admits ‘The Happening’ was terrible; Billy Bob Thornton says Hollywood is terrible; a female Old Spice Man spoof; more: leftover links · get your Easter candy sugar rush early · can Twitter predict box office?; reality shows hit a new low; buy your way into X-Men; and more: leftover links · so, how much did ABC’s ‘V’ reboot suck? bloggyprevious post: The Damned United (review) next post: trailer break: ‘The Boondock Saints II: All Saints Day’ redband trailer |
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posted by RyanT (Wed Oct 21 09, 11:43AM)
Well FOX only aired one episode of Glee and then made its fans wait four months or so.
I think ABC is framing the four episodes as a sweeps "event" that will get people hooked and leave them with wanting more. How successful that is will depend largely on the quality of the show, but I've no doubt that even if it catches on just a little bit, ABC will do everything to promote the heck out of it in the interim.
Then again... Pushing Daisies. Sigh.
posted by LISA (Wed Oct 21 09, 12:08PM)
I am looking forward to this good cast and I loved the old series!
posted by Hank Graham (Wed Oct 21 09, 12:45PM)
Considering that this is "V" we're talking about, I thought it good of them to warn us it was coming. Now, it may go all BSG and quality and surprise us, but remember, this is "V," and the odds are it'll suck like a Hoover.
I will say it's good casting. Every time I see Morena Baccarin, she's too good-looking, and I end up thinking she must be an alien. She'll probably still look good when her human features are torn away to reveal her true, alien self.
posted by Hank Graham (Wed Oct 21 09, 12:45PM)
Considering that this is "V" we're talking about, I thought it good of them to warn us it was coming. Now, it may go all BSG and quality and surprise us, but remember, this is "V," and the odds are it'll suck like a Hoover.
I will say it's good casting. Every time I see Morena Baccarin, she's too good-looking, and I end up thinking she must be an alien. She'll probably still look good when her human features are torn away to reveal her true, alien self.
posted by Paul (Wed Oct 21 09, 5:37PM)
I think it's silly to sky write anything. No one is going to watch a TV show because of sky writing. So you've dumped gunk in the air for no reason at all, and it is hypocritical of them. So it's worth critizing, but not quite getting my panties in a twist over.
Morena Baccarin, mmmm. That's why I'd watch. That Joss has great taste in women.
posted by allochthon (Wed Oct 21 09, 6:36PM)
I'm not thrilled at the skywriting, but even more annoying is the show getting yanked for 5 months.
Just after yanking the very enjoyable "Defying Gravity" with no plans (that I can discern) to broadcast the rest of the shot episodes.
Is ABC deliberately trying to make their SF fans angry? (no, I know, they're not...)
posted by Mimi (Thu Oct 22 09, 12:55AM)
I don't have an opinion on the show, just on MaryAnn's specific question -- no! How strange, to get all worked up over skywriting. How many jets crisscross this country day in and day out? How hugely do we pollute in so many ways? It just seems so bizarre to pick this one silly stunt and go on about it.
posted by Tonio Kruger (Thu Oct 22 09, 1:35PM)
TMI, MaryAnn.
posted by nyjm (Fri Oct 23 09, 10:48AM)
Caprica anyone? Now there's a gap! (But hey, I think the wait is worth it, if the pilot's any indication.)
I think ABC's publicity stunt is just that - a stunt. As Maryann points out, it's not really any more or less wasteful than many of the entertainment industry's other practices. If you're going to object, make a more informed case.
As for speculation about the show... I agree that the casting shows promise. And hey, Stargate: Universe has been a pleasant surprise, taking notes from BSG. Let's hope the folks at ABC/Disney can do the same.