question of the day: What’s the point of an untitled videogame movie?

Head over to MTV, and we get the scoop, such as it is, from Verhoeven:

I am working on a movie now that is... situated in 1914. Basically, Indiana Jones-ish you could say, but also Hitchcockian. We are scripting it. It's an idea that exists already... from another medium, and so we are making it now into a film narrative. [Which medium?] A game, a video game.

I still don’t get the secrecy. What’s the point of an untitled videogame movie? If Verhoeven is dropping hints about which game it is, then he clearly hopes to set the Internet off on the guessing game that Cinematical’s Hall is desperate to play. Is that all the secrecy is about, generating extra buzz beyond what simply revealing the game would do? (I get the geek appeal of Verhoeven, but that would be there if the identity of the game were known, too.) Or is there something else going on that I’m not seeing?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)