the oh-no! DVD of the week: ‘Wow! Wow! Wubbzy - Wubb Idol Featuring Beyonce’

When the most awesome girl group, the WubbGirlz, featuring Beyoncé Knowles as Shine, hosts the Wuzzleburg Idol talent show, everybody in town wants to win the contest. If Wubbzy can wow the judges, he’ll get the chance to perform with Sparkle, Shimmer and Shine at their big concert in Wuzzlewood and maybe become a movie star. But will he remember the importance of just being himself? Join Wubb-Z, Walden, Widget and Daizy on the coolest road trip ever! Filled with singing, dancing, best friends and more!

Maybe this is a cute DVD for little kids. I dunno. But the oh-no! -- or perhaps the oh-why? -- part comes in at the inclusion of Beyonce and, even more mysterious, the use of her name to promote the DVD. This DVD is aimed at kids of age “birth to two” (which is itself sort of horrifying; infants should not be watching TV). So the target audience will have no idea who Beyonce is. And presumably a DVD appropriate for infants will hold no interest for those teens and adults who are fans of Beyonce. So what the hell is going on here?