Flipped (review)What’s Right and What’s Wrong
Everything that is wrong with The Movies today in America is beautifully encapsulated in Rob Reiner’s Flipped. Oh, not in the film itself, which is a charming little coming-of-age teen romance. It’s in how a lovely movie that’s truly suitable for the whole family cannot find an audience in the current movie environment. Flipped, as you may have heard (but probably not!) is currently playing on 28 screens across North America -- it added two last weekend! -- which is down from its initial limited early August release: 45 screens in Los Angeles, Sacramento, and Austin. It was supposed to go wide on August 27 (wide means 800-plus screens), but poor showings in those three cities made Warner Bros. decide to pull back. Why the poor showings? There’s lots of reasons: Warner never pushed the film (where was the saturation TV advertising other movies get?). Audiences who knew about the movie skipped it, perhaps, in favor of films with more spectacle-bang for their outrageous-multiplex-admission buck: if you’re gonna pay $10, $11, $12 or more for a flick, the general consensus seems to be that it had better have CGI aliens exploding in one’s face in 3D, or somesuch. Or perhaps moviegoers who would have been drawn to it figured it would be okay to wait for DVD, and give a miss to the generally awful multiplex experience one typically encounters these days (rude audiences, overpriced concessions, etc.). That’s the problem with The Movies today: small, beautiful films can garner no more than arthouse attention from serious film fans, even when the films themselves are hardly arthouse. Lovely as Flipped is, there’s nothing in the least bit challenging or difficult about it, and the only thing unexpected about it (and wonderfully so!) is that it gives as much play to the girl’s side of this budding adolescent romance as it does to the boy’s. The story appeals equally well to adults remembering what it was like to discover the whole falling-in-love thing and to kids experiencing it for the first time. (It’s set in a generic American suburban early-1960s setting, but director Reiner achieves a magnificent timeless feel to it.) It is an absolute crying shame that Flipped is getting lost in the multiplex din. What’s worse, the failure of a movie like Flipped would seem to all but ensure that din is all we’ll ever get at the multiplex from now on. Neither Bryce Loski (a fantastic debut from Australian actor Callan McAuliffe) and Juli Baker (Madeline Carroll: The Spy Next Door, Astro Boy) is a vampire, an alien, or anything other than the most agreeably ordinary kid. They’re elementary schoolers when they meet (played at this point by Morgan Lily [2012, Henry Poole Is Here] and Ryan Ketzner), the day the Loski family moves into the neighborhood, and she decides instantly that she loves him: she “flipped” at the site of him. But the film’s title comes to have additional and more ironic meanings, too: Bryce can’t stand her until suddenly, one day in junior high, he finds her wildly intriguing. The film itself flips back and forth between presenting Bryce’s perspective on their relationship and Juli’s, a clever and witty presentation on how the same events can look very different through another’s eyes. Juli and Bryce learn about that kind of flipping, too, as they discover that growing up sometimes means changing your ideas about those around you, including about your parents, you often turn out to be not quite the people you thought they were. It’s all totally enthralling a look at the most subtle, most prosaic of life experiences -- such as the crushing realization that someone you love has disappointed you; or, conversely, that someone is the way he or she is because of crushing disappointment. Ordinary suburban events, from taking out the trash to a favorite tree getting chopped down, come to cut through our young heroes in unexpected ways. Reiner (The Bucket List, Alex and Emma) -- who wrote the screenplay with Andrew Scheinman, from the novel by Wendelin Van Draanen [Amazon U.S.] [Amazon Canada] [Amazon U.K.] -- has a keen eye for finding the wisdom or the hurt in the smallest of gestures or the simplest of words. The performances -- including those by Rebecca DeMornay (Wedding Crashers, Raise Your Voice) and Anthony Edwards (Motherhood, Zodiac) as Bryce’s parent, and John Mahoney (Dan in Real Life, The Iron Giant) as his grandfather, and Penelope Ann Miller (National Lampoon's Thanksgiving Family Reunion, Rudy: The Rudy Giuliani Story) and Aidan Quinn (Jonah Hex, Bury My Heart at Wounded Knee) as Juli’s parents -- are uniformly perceptive and shrewd. I can’t recommend Flipped highly enough. And yet, I totally understand if you want to wait for DVD. It’s no fun going to The Movies these days. It’s a terrible position for a movie lover -- and for The Movies -- to be in. Disqus commentsblog comments powered by Disqus |
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Tue Sep 07 10, 2:36PM categories: reviews > 2010 theatrical releases permalink 7 pre-Disqus comments Disqus comments infoMPAA: rated PG for language and some thematic material viewed at a private screening with an audience of critics official site IMDB trailer more reviews at MRQE more reviews at Movie Review Intelligence tip jarshare
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Aidan Quinn
based on a bookAndrew Scheinman Anthony Edwards Callan McAuliffe Flipped Hollywood hates moviegoers John Mahoney Madeline Carroll Morgan Lily Penelope Ann Miller Rebecca DeMornay Rob Reiner Ryan Ketzner Warner Bros Wendelin Van Draanen coming of age drama family/kids girls/women historical romance teen related· cinematic roots of: ‘Flipped’ · Motherhood (review) · question of the day: Does an on-demand DVD business make sense? · why no ‘Harry Potter’ this fall? · female gazing at: Aidan Quinn · trailer break: ‘Flipped’ · ‘Inception’ attacks ‘X-Men: First Class’; pushing back against 3D; Lisbeth Salander does not eat pray love; more: leftover links · an imaginary conversation about the movie ‘Unknown’ · Jonah Hex (review) · Machine Gun Preacher (review) bloggyprevious post: the oh-no! DVD of the week: ‘Apocalypse’ next post: ‘Doctor Who’ thing of the day: ghost TARDIS in ‘Secrets of the Dragon Wheel’? |










pre-Disqus comments
posted by amanohyo (Wed Sep 08 10, 8:54AM)
I think you may have meant "isn't" a vampire... Thank you for taking the time to review this, I'll definitely check it out. You would think that many midwestern families would love a film like this, the content seems conservative but the structure is progressive. As you say, there seems to be an overabundance of the opposite - movies with extreme, outrageous, in-your-face, lip-service progressive content, draped lazily across painfully conservative and status-quo structures. Maybe it will do well on DVD.
posted by amanohyo (Wed Sep 08 10, 8:56AM)
Doh, I just saw the Neither, disregard that "isn't" suggestion...
posted by MaryAnn (Wed Sep 08 10, 10:18AM)
That seems to have been the idea behind the slow rollout, and the assumptions inherent in it drives me insane. What is "conservative" about young love? Absolutely nothing. I'm so sick of hearing crap (not from you, amanohyo, but in the culture at large, I mean) about "heartland values" and "family values." As people who live in Harlem or Hollywood don't have families they love or hopes and dreams and pleasant memories of childhood.
posted by amanohyo (Wed Sep 08 10, 1:47PM)
I meant conservative in the non-political sense of "traditional in style or manner; avoiding novelty or showiness." However, I did mean progressive in a political sense, so it was a poor pairing of words on my part.
I also don't like the attempts of many political conservatives to monopolize family values, which seems to suggest that other people don't love or value their families. The odd thing is that if producers really buy the "family values" stereotype of the midwest, why would they release it in only LA, Sacramento, and Austin to gauge its potential?
My guess is that you're right, and that audiences everywhere have been conditioned to go to the movies for big roller-coaster experiences, CGI kids' shows, or "adult" rom-coms. Even if there was a big marketing push and they released the movie wide, I suspect it would do poorly. Doesn't mean I wouldn't still like to see them try though... it's exactly the kind of movie that the parents here in the midwest always say they wish they saw more of. If it was given a chance and word of mouth caught on, and the movie system actually let movies hang around for more than a couple weeks to take adavantage of word of mouth, maybe it would do well.
posted by Tonio Kruger (Thu Sep 09 10, 1:15PM)
I'm sure that title's not helping either. For some reason, I keep thinking of real estate every time I see it.
posted by ChristopherH. (Thu Sep 09 10, 8:21PM)
Looks like it is going to 400+ screens this weekend. Not wide, but certainly a much bigger expansion than what it looked like it was going to get. I'll probably check it out next week, it looks cute.
posted by amanohyo (Sun Sep 12 10, 8:13PM)
Good news - I found a theater nearby that's playing it. Bad news - there were two other people in the theater. Ugly news - I didn't like the movie much. The premise is fine, the structure is okay, but the writing is uneven and the acting of the young male lead is poor. The movie falls into "tell not show" trap too many times, not only in the overused voiceovers but also in the "this is what I am feeling now" dialogue, The characters talk like humans about 50% of the time, the other half of the time their dialogue is ripped straight out of a cheesy Hallmark movie or a bad soap. Some of these lines may have worked well in the book, but they sound very unnatural in the film.
And once again, as is the case with almost every boy-meets-girl story I see in movies, I have absolutely no idea what the girl sees in the guy. He's got pretty eyes... that's all the justification we get. There are some things I admire about the movie, the characterization of Juli is handled well, and some of the serious scenes sound genuine (her parent's first real argument brought back some memories) - I wish I could like it more, but I can't. The screenplay needed one more merciless rewrite, and they should have coaxed a better performance out of Mr.McAuliffe whose wooden delivery and overall appearance reminded me of the blond dude in Saved by the Bell.
So, definitely a Wait for DVD for me. I felt as if the movie was talking down to the audience a little too much, and the flipped perspective gimmick didn't really add a lot of insight or interest. It would have been just as strong, if not stronger focusing only on Juli's side of the story (although a lot of this has to do with Bryce's side not being very fleshed out... maybe the book is the same way?). The young girl with her grandma seated behind me both seemed to enjoy it well enough though. Unfortunately, I can't imagine it will do very well.