question of the day: What’s the next “interactive” gimmick Hollywood will come up with... or revive from the past?

So there you go: What’s the next “interactive” gimmick Hollywood will come up with... or revive from the past?

I believe there is enormous untapped potential for using the Web to expand on a movie’s story through various interactive means that go well beyond the game tie-ins we sometimes see. But that would demand a lot of additional creative heavy lifting, not to mention deeper storytelling... and as we’ve just gotten confirmation of, Hollywood isn’t interested in storytelling.

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)