the real moral of Star Wars (and other adventures in social networking)

• "If you don't know who your father is, anyone could be your sister." Or your brother. But it's all about Luke, ain't it? The Real Moral of Star Wars [Pic]

• Key thing: "The key problem for 'John Carter' was that it cost more than $350 million to produce and market, according to industry sources, who say even that number is likely understated... 'John Carter's' bloated budget would have required it to generate worldwide tickets sales of more than $600 million to break even..." That's insane. Surely anyone could have seen that this was not that sort of movie, no? Megabomb John Carter may be Hollywood's biggest loser

• Is the best way to promote a new take on an old story really putting down the previous one? Julian Fellowes: James Cameron's Titanic was 'unfair'