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die hard is a xmas movie | by maryann johanson

question of the day: Would you pay $40 to watch a new movie at home?

Sony has a new plan to… I dunno what. And they don’t seem to know, either. The most likely upshot of this idea would seem to be getting movie consumers laughing in their face. BusinessWeek has the details:

[O]wners of the Sony’s Internet-connected Bravia TV could pay as much as $40 to watch a movie that would be streamed over the Internet to their set, says one person familiar with the Sony presentation. The concept is similar to one Sony tested last fall, when it made the Sony-released film Hancock, which stars Will Smith as a bumbling superhero, available to Bravia owners with an online connection for their TV sets. Sony charged $9.99 for a 24-hour viewing period (the streaming started whenever you wanted during that period) for a two-week period from Oct. 28 to Nov. 10—after the film’s July 2 release in movie theaters, but two weeks before its DVD release. Sony also mailed a free Blu-ray DVD of the movie to those who signed up.

Cuz paying 40 bucks is almost exactly like paying 10 bucks and getting a blu-ray as a bonus.

Industry experts have speculated for years that there is a market of people who would pay a fairly steep price to see movies at home before they’re available on DVD. With rising theater prices making an outing ever more expensive, families might gather with friends in their living rooms. That said, the audience could be very limited.

What? They actually think this makes sense? Their logic is tortured:

“The fact that this $40 pay-per-view model has worked for major sporting events suggests that there may be an opportunity for a handful of films every year—event films and franchises with the same young male demo as sports would be good bets,” says Tom Adams, whose firm Adams Media Research analyzes trends for the film industry.

What? Because people will pay $40 to watch an event that otherwise they’d have to get on a plane to get to, and then pay probably at least $40 to get a seat at — if the event isn’t sold out — they will willingly pay $40 for a movie they can see in their own neighborhood one-quarter that price?

What are these people on?

Would you pay $40 to watch a new movie at home?

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