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since 1997 | by maryann johanson

curated: Wonder Woman wants us ladies to “think thin”?

Fuck this shit.


explore:

  • Bluejay

    Yeah, I don’t remember the Batman v. Superman promotional deals with diet protein bars.

    She’s a comic book superhero. She should be marketed like a goddamn comic book superhero.

  • Danielm80

    Has anyone else seen any TV ads? I’ve seen exactly two. One on Samantha Bee’s show and one on iZombie.

    If this were a movie about a male super-hero, I’d say that the strategy makes a lot of sense. There’s no need to saturate the market with ads for a movie that’s going to get a ton of press, anyway. But I have a feeling that when the other Justice League characters get their movies, we’re going to see ads round the clock. Imagine: 24 hours of Aquaman.

    But this weekend, I’m at a steampunk convention, where I can see Wonder Woman in lots of different ages and body types, including a little girl with a very elaborate costume.

  • RogerBW

    Shilling Hostess™ Twinkies?

  • Nerds eat junk food…

  • Dent

    Saw her on boxes of Diet Dr. Pepper. The marketing for this film truly is bizarre. Who do they think they’re targeting? Because right now it seems like diabetics.

  • Bluejay

    If that’s what the marketers are making all the male superheroes do, then yes. :-)

  • It’s ladies! Ladies are the target.

    Soon we will have an ad in which Wonder Woman laughs while eating salad.

  • RogerBW

    It was a standard ad in DC comics in the 1970s-1980s – a half-page superhero story, using one of the actual characters, in which the Twinkies were instrumental in the defeat of the bad guys.

  • Bluejay

    As long as it’s not an ad in which she’s struggling to drink water.

  • Dr. Rocketscience
  • Danielm80
  • Owen1120

    I’ve seen several, but the only shows I watch on TV now are Doctor Who and Agents of Shield.

  • Maura Grady

    Barbie has some cool sets for the new film. I say that in all seriousness because I am a feminist mom who loves barbies. I am holding my breath and hoping I can take my daughters to see WW kick some ass.
    http://www.thebarbiecollection.com/barbie-wonder-women-paradise-island-giftset-dwf48

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