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It doesn’t matter whether the movies attached to the titles ended up sucking. What matters is whether a title is so evocative, so imaginative, so funny, so weird, so whatever that just the title alone made you want to see the movie and hope that it would live up to the awesomeness implied by its name.
Take a break from work: watch a trailer… It’s been more than two years since I decided that Rosencrantz and Guildenstern Are Undead is the best movie title ever, and now, finally, the movie itself is about to be released. If I’d seen the trailer before I’d fallen in love with the title, however, I’d … more…
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