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We’re all familiar with this kind of situation: A studio has a stinker on its hands, so it frontloads the critical response by showing the film, weeks before it opens, to quote whores, entertainment “journalists” who aren’t critics but get their subsequently rapturous reactions splashed across posters and TV ads anyway. You know, they’re the … more…
A very prominent blogger in the field of online marketing and copywriting came out this week. As a woman. “James Chartrand” of Copyblogger, it turns out, is female, and only assumed the male pseudonym when she discovered how much more successful she could be when readers, editors, and the people with the power to pay … more…
Dunno if you’ve heard, but apparently there’s a little superhero movie opening all over the world this Friday name of Watchmen. You’d think teh Interwebs was nutso over comic book movies or sumthin’, cuz everyone’s falling all over themselves to be the first geek to post a review of the movie. If you’re a geek … more…
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