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multiplexicity

question of the day: Will 3D kill movie stars?

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Patrick Goldstein at The Big Picture is wondering whether 3D spells doom for The Movie Star, for the idea that a big-name actor can open a movie and that the studios can sell a movie almost exclusively on the basis of who is appearing in it: Put yourself in the position of a studio executive, … more…

how to put butts in multiplex seats

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The box office has been going so gangbusters lately that it hardly seems necessary, but some multiplexes have been thinking long and hard about how to get more butts into their seats. As The Hollywood Reporter reported recently, the Carmike Cinemas chain is tryinng to draw more attendees on what is traditionally slow night: The … more…